Hyper-Growth Digital Native Brand Edikted are opening only their 3rd brick-and-mortar store. Of course after New York and Los Angeles comes… yes, Minneapolis! Just a few long steps from MerchFace HQ. The Mall of America is worthy, so what’s more interesting is how the savvy folks at Edikted are leveraging TikTok, Instagram and Shopify to Slay (aka “crush it” for Millennials or “nail it” for the slackers between Boomers and Millennials).
While the brand has both the perfect see & be seen demographic for social influence, and the ideal product to instantly, globally adapt production to said influence, Edikted are also leader in digital marketing, so let’s learn from them. Today let’s start with an inventory of Edickted’s Shopify oriented tech stack. With help from Wappalyzer and some formatting from ChatGPT here’s what we learned Edickted is using:
Widgets
SpurIT – Enhance site functionality and sales
Ecommerce
Navidium Shipping Protection – Minimize risks with shipping insurance
Shopify – Platform for online store management
Analytics
Web and Advertising Analytics
Microsoft Clarity – User behavior insights for websites
Google Analytics GA4 – Advanced web traffic analysis
Google Ads Conversion Tracking – Measure effectiveness of ads
Facebook Pixel – Track conversions and optimize ads
Security
Forter – Prevent fraud in online transactions
HSTS – Secure connections via HTTPS enforcement
Miscellaneous
HTTP/3 – Latest protocol for web performance
CDN – Content delivery network services
Unpkg – NPM package content delivery
Amazon S3 – Scalable cloud storage service
Cloudflare – Enhance site performance and security
Marketing Automation
PushOwl – Send notifications to engage users
Klaviyo – Email marketing for ecommerce growth
Grin – Influencer marketing and management
Advertising
Google Ads – Drive traffic through paid ads
Snap Pixel – Optimize Snapchat ad campaigns
Microsoft Advertising – Advertising services by Microsoft
AdScale – Automate and optimize online ads
Tag Managers
Google Tag Manager – Manage website tags efficiently
JavaScript Libraries
Moment.js – Date handling JavaScript library
Moment Timezone – Manage time zones in JavaScript
jQuery – Simplify JavaScript operations
Platform as a Service (PaaS)
Amazon Web Services – Comprehensive cloud computing services
Cookie Compliance
OneTrust – Manage user data and privacy
Accessibility
EqualWeb – Make websites accessible to all
Authentication
Oxi Social Login – Streamline login with social accounts
Affiliate Programs
Skimlinks – Monetize content via affiliate marketing
Reviews
Yotpo Reviews – Collect and manage customer reviews
Shopify Apps
Shopapps – Specialized apps for Shopify
Globo Also Bought – Recommend products to increase sales
Cross Border Ecommerce
Global-e – Manage international online sales
Check back soon as we expand on dissecting @Edikted’s success. MerchFace is eager to hear your take on these tools, and on leveraging TikTok and Instagram. Please also watch for the MerchFace @ Mall of America new product kiosk, hopefully Fall 2024.
