Real SKU profitability, not the blended average.
Are your best (and worst) products hiding in the aggregate?
MerchFace is product margin analysis at the SKU level — every product ranked by contribution margin and inventory sell-through rate — so you can see which SKUs to push, which to fix, and which to clear.
The average is hiding your best and worst products
A healthy blended margin can be two very different things at once: a handful of products carrying the catalogue, and a long tail quietly eating the profit they make. At the blended level those cancel out, so nothing looks wrong.
- Your margin looks fine overall, so nothing gets flagged.
- Slow movers keep getting reordered because no one ranked them.
- Discounts, freight and returns land in a lump, never per product.
- The answer lives in a spreadsheet someone rebuilds by hand each month.
How it works
Connect your sales and cost data
Bring in what you sold and what it cost you — including the freight, discounts and returns that usually get averaged away.
We calculate margin per SKU
Contribution margin and inventory sell-through rate, computed for every product individually rather than across the catalogue.
Push, fix, or clear
Every product ranked, so the decision is already made by the time you look at it.
Why not the tools you already have
Your accounting software
Built to close the books, not to rank a catalogue. It will tell you the business made money. It will not tell you which forty products lost it.
Your store's built-in reports
Strong on revenue and units, thin on landed cost. Best sellers by volume and best sellers by margin are rarely the same list.
The spreadsheet
It works, once, for the month someone had time to build it. It goes stale the day costs change, and nobody trusts a number they can't trace.
MerchFace
Per-SKU contribution margin and sell-through, ranked and kept current, with the working shown — so a decision to clear a product is one you can defend.
Results
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See your own numbers
A short call, then we show you what per-SKU margin looks like on your catalogue.