Etsy Shopify Integration After Marketplace Connect Dropped Etsy

Shopify's Marketplace Connect is deprecating its Etsy integration, and sellers are finding that the legacy native tools no longer work or no longer accept new connections. Adding your own direct-to-consumer Shopify store alongside Etsy is the most effective way to grow from a marketplace shop into an independent brand while protecting your margins.

Run Etsy and Shopify from one dashboard

Rather than searching for Etsy alternatives or taking on a complex platform migration, use MerchFace as your Shopify Etsy integration app and run both storefronts at once without doubling your operational overhead. Your product listings, order data, and multi-channel operations stay consolidated in one central dashboard, so you avoid the sync issues and unexpected errors historically associated with Marketplace Connect (formerly Codisto).

Own your customers and your ad spend

Owning your customer relationships gives you control over your marketing budget that marketplace channels restrict. Instead of losing a fixed percentage of each sale to mandatory Etsy Offsite Ads, driving traffic to your own Shopify store creates a marketing halo effect, building brand equity across your entire product line rather than paying per item. On top of owning your audience list, effective ad spend on your core catalog frequently costs significantly less than Etsy's 12% Offsite Ads fee.